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🧩 SaaS Type:

Online appointment & booking tool for service-based businesses (salons, coaches, therapists, freelancers)

🧠 The Challenge:

Nuvias had just launched their product — a simple, clean tool for small business owners to let clients book appointments online without DMs or back-and-forths.

They had a working product and a landing page…

but zero brand awareness, no Instagram strategy, and no visual identity.

🎯 Our Goal:

Turn Nuvias into a credible, discoverable brand

and build trust with their target users on Instagram using clean content, reels, and growth.

✅ What We Delivered for Nuvias :

Component Output
🧠 Strategy Defined tone of voice + content pillars + Visual Identity
🖼️ Carousels 10 posts (tips, problem/solution, benefits)
🎥 Reels 12 short videos (pain points, product walkthroughs, UGC style)
📸 Static Posts 15 branded visuals (quotes, testimonials, features)
📲 Stories 20 stories (polls, new features, countdowns, reviews)
📈 Growth System Targeted engagement & Community management
📊 Reporting 1-page recap of performance & insights

📲 Carousel Example :

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Post Examples

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📈 Results After 30 Days:

Metric Before After
Followers 183 1,020
Average Story Views ~40 290
Reels Reach (avg) – 7,600
Link Clicks – +94%
Demo Signups (IG) – 38 in 4 weeks

“We didn’t think IG would work for SaaS this simple — but it did. Our DMs are now full of real leads.” — Co-Founder, Nuvias

🧰 Why It Worked:

1. Simple Pain-Driven Messaging

“Tired of booking clients through DMs?”

“Let clients schedule themselves — even while you sleep.”

We spoke directly to service pros’ frustrations. No jargon.